This secret ‘flower power’ hack helps agents sell luxury apartments

Sotheby’s International Realty broker Diana Rice is saying it — and selling it — with flowers.

For a three-bedroom, prewar Carnegie Hill co-op, that meant bringing in Jill Brooke, founder of Flower Power Daily, to “create harmony and visual vibrancy,” Rice explains.

“Buyers want to feel safe and secure, so we’re bringing the garden indoors,” adds Brooke, noting that orchids are no longer part of modern design because “they’ve become clichéd and ubiquitous.”

Colorful interiors—and fresh flowers—at 4 E. 95th St.

Instead, says Brooke, jungle themes are in it, along with vines and English garden flowers. For the listing at 4 E. 95th St. — on the second floor of a nine-story building — Brooke wrapped paintings with ivy and drew inspiration from the home’s location near Fifth Avenue and Central Park. She collected dogwood branches and other outdoor foliage, including delphiniums, statices, Queen Anne’s lace, and filled vases with flowers that matched her blue interior, such as dahlias and thistle.

“I’m also a big fan of what I call ‘faux-real flowers,’ where I mix real flowers with artificial additions,” says Brooke. “I added artificial orange flowers to a large green globe for a pop of color. In the little girl’s room, I added flowers to a wooden structure to bring it to life.”

This secret “flower power” hack helps brokers sell luxury apartments.
Jill Brooke is the founder of Flower Power Daily.
Jill Brooke: “We’re bringing the garden indoors.”

Bud vases also line shelves alongside books: “Flowers enhance any setting, and if used well, they enhance the personality of any room,” says Brooke.

The two-bedroom condo is asking $2.52 million (down from its original asking price). It boasts 10-foot-high beamed ceilings, a wood-burning fireplace, custom bookshelves and large windows with treetop views as well as the Carhart and Fabbri mansions.

An open dining area comes to life with flowers.
Diana Rice of Sotheby’s International Realty.
Beautiful flowers warm up the room

A formal dining room, along with a windowed kitchen, windowed chef’s pantry, and wet bar add to the charm, while a room off the kitchen is currently used as a home office/den with a built-in desk and half bath.

A central hallway contains additional closets and separates the public and private wings of the house. The master bedroom has an ensuite bathroom and partial views of Central Park.

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Image Source : nypost.com

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