CNN is on the verge of finalizing a new lucrative contract for conservative commentator Scott Jennings, an action demonstrating left -wing network recognition for its growing influence and appeal between President Trump’s supporters, according to a report.
Jennings, a veteran political strategist and respected voice in the Republican circles, whose analysis serves as a counterbalance to the often remaining network discussions, is decided to receive a significant increase in salaries, according to the Status newspaper.
Specific conditions of increased Jennings reported compensation cannot be learned immediately.
The new contract for Jennings, which is mentioned as a potential candidate to retire Senator Mitch McConnell (R-Ky.), Is evidence of his growing popularity among Trump’s supporters on social media who routinely post clips of his controversial interactions with co-panelists.
By status, talks between Jennings and CNN have been going on for months.
Jennings reportedly tended to take CNN to allow him to make his show either online or on television, but management disagreed with the request, by status.
However, he was able to get a severe rise from CNN thanks to important interest from other researchers-giving him a lever in talks with the ownership of Warner Bros. Discovery.
The post has requested comment from CNN and Jennings.
In a media environment that often tends conservative views, Jennings has engraved a unique role as a lawyer on Trump -protected policies and the wider Republican movement.
Unlike many GOP foundation figures that have distanced themselves from Trump, Jennings understands the appeal of the former president and effectively communicates the feelings of his base.
His ability to distribute complex political issues while opposing liberal narratives makes it an invaluable asset to CNN as he tries to maintain credibility with viewers throughout the political spectrum.
CNN’s mass to keep Jennings comes at a time shocked for television media, which have had to be reduced between the reduced audience.
At the beginning of this year, CNN announced approximately 200 dismissals, equating about 6% of its workforce as part of a strategic displacement to digital operations.
Similarly, NBC News implemented a lower scale landing, eliminating over 40 positions, mainly in production roles, to adapt to the development of media developing.
At the beginning of this week, ABC News underwent considerable restructuring, joining “good morning America” and “GMA3” into a single manufacturing unit and closing the site focused on the data, Fivethirteight, resulting in the rest of all 15 staff members.
In total, about 200 employees in ABC News and Disney Entertainment Networks were fired.
Meanwhile, CNN continues to fight to attract viewers.
In January, Fox News, which shares common ownership with the post, led cable news estimates, on average 2.78 million viewers of premiums – a 40% increase from a year earlier.
MSNBC owned by Comcast drew 734,000 viewers, with 33%, while CNN had 522,000 viewers, a 14%reduction.
In the main demographic 25-54, Fox News provided 353,000 viewers, exceeding 118,000 of CNN and 63,000 of MSNBC.
CNN has recently made significant changes in its programming lineup as part of a broader effort to adapt to the shift of viewers’ habits.
“Situation Room” has expanded its coverage, with Wolf Blitzer and Pamela Brown co-monitoring the program. Their new roles replaced Jim Acosta’s previous Sloit in the morning after his departure from CNN.
Acosta, who was a combat as a correspondent of the White House during Trump’s first term in office, had been with the network for nearly two decades.
He did not accept a proposed shift in a late night time slot, eventually leading to his exit.
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