Amazon revealed on Wednesday the first major arrangement of her Alexa Voice assistant since she was introduced more than a decade ago, embedding her with artificial generating intelligence.
The attempt carries considerable weight in Amazon, which has plowed billions of dollars in Alexa since its inception in 2014 with the hope of placing service in a range of equipment and ultimately running sales on its main trade site electronic.
“Alexa recognizes almost every instrument in your life, your schedule, your smart home, your preferences, the equipment you are using, the people you are connected to, the fun you like and the many of the apps you use, the many services you They are needed, ”said Panos Panay, head of Amazon’s equipment and services at an initial event in New York.
The new service is called Alexa+, Panay said, echoing the highest level nomenclature of many technology and transmission service offers.
Alexa+ is free for Amazon Prime members and priced at $ 19.99 a month for non-prime minister users. The service, which has been live on Wednesday, will be available in March for some users, with the participation that expands for more people over time.
Panay demonstrated how Alexa can preserve, through guidelines, client preferences – for example, that a family member is vegetarian and prefers Greek and Italian food, but avoids peanut butter. It can be used to make dinner reservations and send texts or memory on time.
The service can be connected to Amazon products, such as ring door bells to show recordings from its cameras.
Alexa’s director, Mara Segal, said Alexa could review documents such as the contract of the homeowner’s association in order for a resident to know what is allowed, such as the installation of solar panels.
Amazon’s shares increased about 2% to $ 217.02.
Competition from Apple, Google
The event marked the discovery of a well -known secret project as “Banyan” intended to make Alexa more talked.
The generator is a kind of artificial intelligence that can learn from data and improve over time.
While Amazon’s Alexa was launched three years after Apple’s Syria hit the iPhone manufacturer’s equipment, Alexa helped using sound assistants to be more common. However, the lack of solid improvements and Alexa’s adjustments over the years implies an erosion in the use of the customer of service, especially in the age of it.
Apple has already included its group of features, called Apple Intelligence, in its Voice Assistant Syria, while Google has rebuilt its sound assistant using his twins chatbot.
Alexa is a sound -controlled software installed on products such as smart speakers who can answer for user questions, play music, set up time and serve as a home automation center, connecting equipment of Internet -related so that, for example, a light may be turned on with only sound instructions.
The new Alexa service will be able to respond to numerous sequences and even act as an “agent” by taking action for users without their direct involvement.
This runs counter to the current repetition which generally deals only with a single request at a time.
Leaders have argued to charge as much $ 10 a month for the new service, people have told Reuters, to recover some of the invested in the business that loses money.
Amazon did not immediately address the price details.
Amazon has said there are about 500 million Alexa capable devices in the hands of the consumer already, which means that reconstruction is at the same time a great opportunity to make money for the seller of the Seattle-and a great financial risk if it does not match with expectations.
Daniel Rausch, Vice President of Alexa and Echo, accepted the contribution of the anthropic one to build Alexa+, confirming a story of the anthropic’s Claude Reuters was a major support of the service.
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