Fox Corp. He said on Monday that he bought Red Seat Ventures, the digital media company whose customers include former Fox News Magyn Kelly and Tucker Carlson in an effort to knock the new audience and growing podcast market.
The financial details of the agreement were not revealed.
The agreement represents an investment in a new area of the media, the so-called Creator’s economy, in which individual personalities such as Carlson, Kelly, Shawn Ryan and Candace Owens reach millions of subscribers through podcasts and transmission shows.
While the Fox News remains the higher-value cable news network, the 2024 Electoral Cycle found that some audiences preferred to get their information from Podcasts. President Donald Trump’s appearance in “Joe Rogan experience” in October was believed to help him achieve a largely young men’s audience.
Valerie Wirtschafter, a high data analyst in the initiative of artificial intelligence and developing technology at the Brookings Institution, said podcasts, especially conservative podcasts, have grown in popularity in a decentralized media landscape.
“Podcast hosts are extremely trusted. They are a kind of friends, “she said.” They’re more intimate. They’re inside your head. “
Red Seat Ventures – Named for Red Place in Boston’s Fenway Park that marked the longest direction of the park park – offers a range of talent services, from billing and salary list to production support. Her clients list includes former New York Times Bar Weiss journalist, former Hln Nancy Grace, Podcaster of True Crime Chris Hansen, TV personality Dr. Phil and former Fox News Bill O’Reilly Host.
The deal brings again O’Reilly, Kelly and Carlson to Murdoch Fold, though Red Seat Ventures will work independently within Fox’s Tubi Media Group, which operates a free video transmission service. The former Fox’s record will not be employed by Fox.
“We see tremendous opportunities to run extra stairs in genres such as sports, news and fun,” CEO told Paul Cheesbrough Media Group Ceo in a statement.
This is not the first such agreement for Fox. In 2021, she won Outkick, a right -wing sports website and political comments and podcast founded by Clay Travis.
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