Challenged ratings “CBS Evening News” is set to make a dangerous pivot after the departure of Norah O’Donnell-removing the traditional, anchor-driven format in favor of the multi-monitor ensemble that will have the feeling of local news of Local transmitted that the network hopes will restore viewers.
O’Donnell, who poisoned the “evening news” while lagging behind in ratings against competitors in ABC and NBC, last signed on Thursday – ending its season as an anchor and management editor of the National Program The Tiffany network of the Tiffany network this started in the summer of 2019.
John Dickerson and Maurice Dubois, who are opposed, are decided to follow it as co-ankoras, with their first broadcast planned for Monday.
O’Donnell will continue to present stories with long shapes for “60 minutes” and “CBS on Sunday morning.”
In July, O’Donnell announced that she would rest her role as an anchor and management editor after the 2024 presidential election to focus on an expanded network role between saturated vision.
The decision came months before the Paramount Global parent dropped about 2,000 employees as part of a move to cut $ 500 million from the budget before his joining with Skydance Media.
O’Donnell’s demotion was preceded by a significant reduction in salary as its salary was reduced by more than half – from $ 8 million a year to only $ 3.8 million, the post reported in 2022.
“Evening News” on average only 4.6 million general viewers in the latest quarter and less than 670,000 in the main demographic 25- to 54-year-old-followed “ABC World News Tonight” and “NBC Nightly News”.
Dickerson and Dubois, who will be based in New York, will co-use a rebuilt version of “Evening News”, according to the parent Paramount Global company. O’Donnell was aired at night by Washington, DC.
According to the new model, “Evening News” will feature a rotary team of correspondents, each specializing in main areas of subjects such as politics, international issues, technology and investigative journalism.
Instead of relying on a single anchor that gives the news from behind a table, the program will now include live reports, land analysis and a stronger emphasis on expert comments.
Margaret Brennan, moderator of the Sunday political conversation show “Face the Nation”, will lead the coverage of Washington, DC, while Lonnie Quinn, a Dubois colleague on WCBS-TV, is named Weathercaster Chief.
This change coincides with the broader tendencies of the industry, where viewers require deeper, visually submerged reports than studio -based conventional broadcasts.
The transition also coincides with a broader restructuring of CBS news operations, reflecting the displacement of the company to a more digital -focused approach.
The network has already invested in enhanced graphics, virtual groups and new interactive narrative tools to create a more submersible viewing experience.
CBS will also rely a lot on its global correspondents to ensure reporting locally, adding an instant layer and authenticity of the transmission.
“The force of CBS News has always been in its ensemble of journalists, both before and after the camera, and our goal with John, Maurice, Margaret and Lonnie on the news evening is to exalt the best in their fields every night to Our viewers, ”said Wendy McMahon, President and CEO of CBS News and Stations, in a press release.
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Image Source : nypost.com