Air Mail, the flagship news site founded by former Vanity Fair editor Graydon Carter, is exploring a sale, according to a report.
The outlet, which covers topics such as style and lifestyle, culture and news, hired boutique investment bank Raine Group to explore a sale after receiving interest from potential buyers, the New York Times reported.
Talks are still early and may not result in a sale, the newspaper reported late Tuesday. Neither Carter nor Air Mail immediately responded to requests for comment.
The company has 34 employees in New York as well as a network of contributors in Milan, Paris and London.
Founded in 2019, Air Mail is known for its weekend email newsletter with Vanity Fair-style reported features on a range of topics including society, true crime, wealth and politics, as well as recommendations for travel and shopping tips.
Carter, who co-founded the defunct satirical magazine Spy before editing Condé Nast-owned Vanity Fair for 25 years, has tried to expand Air Mail over the years.
The company launched an online store called Air Supply that offers a variety of luxury goods, such as a Rimowa suitcase for $1,650, Persol sunglasses for $360, a Leica digital camera for $1,595, and a wood and leather ashtray set by Nick Plant for $4,285.
Air Mail opened a storefront called the Air Mail Newsstand in New York’s West Village, London’s tony Marylebone neighborhood and Milan’s charming San Marco district.
Shops sell books, magazines and gifts such as Kyoto stationery and Christophe Pourny soaps.
The company has also released several podcasts, including one with longtime Vanity Fair editor Mark Seal, who is developing a show based on his book “Leave the Gun, Take the Cannoli” about the making of “The Godfather.”
Earlier this year, Semafor reported that Standard Industries was in talks to buy Air Mail for $50 million. Those talks fell through and are no longer active, The Times reported.
Over the years, Carter has attracted investments for Air Mail from media and financial players, such as his friend David Zaslav, the chief executive of Warner Bros. Discovery, private equity giant TPG and RedBird Capital Partners.
The Times reported that Air Mail has raised $32 million so far in an undisclosed valuation.
The media added that if there is a sale, Carter plans to continue his involvement with Air Mail, which has amassed roughly 500,000 subscribers to its newsletter.
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